Search Analytics for Your Site
Conversations with Your Customers
By Louis Rosenfeld. Rosenfeld Media, July 2011.
ISBNs: paperback (1-933820-20-9); digital editions (1-933820-04-7)
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.