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:: Mental Models
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Mental Models: Aligning Design Strategy with Human Behavior
by Indi Young
There is no single methodology for creating the perfect product--buy you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
2008/299 pp/paperback, ISBN 1-933820-06-3
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Association for Information Science and Technology
8555 16th Street, Suite 850, Silver Spring, Maryland 20910, USA
Tel. 301-495-0900 / Fax: 301-495-0810 / E-mail: